Study Programmes 2023-2024
COMM0100-1  
International Public Relations (in English for multilingual comms)
Volume horaire :
24h Th
Number of credits :
Bachelor's degree : Public relations2
Lecturer :
Franck DUBOISSE, Nicoleta PANA
Référent UE :
Franck DUBOISSE, Nicoleta PANA
Language(s) of instruction :
French language
Organisation and examination :
Teaching in the second semester
Units courses prerequisite and corequisite :
Prerequisite or corequisite units are presented within each program
Learning unit contents :
 

 

a) An introduction to International Relations 

b) International Organisations 

c) Public Relations: communication industry? 
Learning outcomes of the learning unit :
  • Understand the evolution and diffusion of power on the international scene 
  • Understand the value Public Relations brings to your brand or organization
  • Understand and discern international governmental and non-governmental structures. integrate their skills and operating methods
  • Analyze the fields of skills and interaction capacities of these different actors at an international level
Prerequisite knowledge and skills :
Planned learning activities and teaching methods :
Le cours est assuré ex cathedra.
Mode of delivery (face to face, distance learning, hybrid learning) :
Présentiel
Recommended or required readings :
Assessment methods and criteria :
Weighted arithmetic average with exclusion score (if score between 0 and 8 not included). As the Teaching Unity only has one Learning session, in practice it is the arithmetic average that is applied (LS = 100% of the weighting).


Written exam for 100% of the final mark (MCQ, open questions)

The same assessment methods and criteria from one session to another.
Work placement(s) :
Organizational remarks :
Contacts :
franck.duboisse@heaj.be