Study Programmes 2023-2024
COMM0107-1  
Sales pitch rhetoric (in English for multilingual comms)
Volume horaire :
18h Th
Number of credits :
Bachelor's degree : Public relations2
Lecturer :
Eric CRUCIFIX, Nicoleta PANA
Référent UE :
Eric CRUCIFIX, Nicoleta PANA
Language(s) of instruction :
French language
Organisation and examination :
Teaching in the first semester, review in January
Units courses prerequisite and corequisite :
Prerequisite or corequisite units are presented within each program
Learning unit contents :
1. Introduction to Rhetoric 

2. Types of arguments 

3. Rhetorical argumentation 
Learning outcomes of the learning unit :
 

Students will be able to describe, make, structure and develop an argument.
Prerequisite knowledge and skills :
Planned learning activities and teaching methods :
Le cours est assuré ex cathedra 
Mode of delivery (face to face, distance learning, hybrid learning) :
Présentiel
Recommended or required readings :
Moodle
Assessment methods and criteria :
 

 

 

75% written examination 

25% class attendance 

 
The same assessment methods and criteria from one session to another.
 
Work placement(s) :
Organizational remarks :
Contacts :
nicoleta.pana@heaj.be