Study Programmes 2023-2024
COMM0109-1  
Political communication (in English for multilingual comms)
Volume horaire :
12h Th
Number of credits :
Bachelor's degree : Public relations1
Lecturer :
Franck DUBOISSE, Marie-Béatrice VALENTIN
Référent UE :
Franck DUBOISSE, Marie-Béatrice VALENTIN
Language(s) of instruction :
French language
Organisation and examination :
Teaching in the first semester, review in January
Units courses prerequisite and corequisite :
Prerequisite or corequisite units are presented within each program
Learning unit contents :
The themes covered are:

  • Introduction - Examples
  • Definitions
  • Brief history of political communication
  • Political Communication tools
All the themes discussed can be discussed within an international policy framework
Learning outcomes of the learning unit :
At the end of the course, the student is able to:

* define political communication and its different actors
* know the different tools of political communication
* identify the most appropriate means of communication to be used by political actors, depending on the circumstances and targets
* develop an analytical analysis in relation to political communication
Prerequisite knowledge and skills :
Planned learning activities and teaching methods :
- Theorical class

- Practical lessons

- Working Groups
Mode of delivery (face to face, distance learning, hybrid learning) :
Cours en présentiel et/ou en distanciel
Recommended or required readings :
For the english teaching unit of this course only :

Required readings:

McNair, B. (2017). An introduction to political communication. Routledge. (for LCMs)
Assessment methods and criteria :
Assessment mode :

In-person written exam as a multiple choice questions

Weighted arithmetic average with exclusion score (if score between 0 and 8 not included). As the Teraching Unit only has one Learning Session, in practice it is the arithmetic average that is applied (LS = 100% of the weighting).

Identical evaluation from one session to another
Work placement(s) :
Organizational remarks :
- Implantation:

     Namur



- Organisation horaire de la formation: 

    Enseignement en horaire de jour

 

- Organisation horaire de l'UE:

    Voir hyperplanning : https://heaj-planning.hyperplanning.fr/hp/etudiant
Contacts :
franck.duboisse@heaj.be  

marie-beatrice.valentin@heaj.be