COMM0078-1 | |||||
Internal Public Relations | |||||
Volume horaire :
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24h Th | |||||
Number of credits :
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Lecturer :
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Franck DUBOISSE, Didier NECHELPUT | |||||
Référent UE :
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Franck DUBOISSE, Didier NECHELPUT | |||||
Language(s) of instruction :
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French language | |||||
Organisation and examination :
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Teaching in the second semester | |||||
Units courses prerequisite and corequisite :
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Prerequisite or corequisite units are presented within each program | |||||
Learning unit contents :
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The themes covered are: Chap. 1: Why develop internal communication (Communicating means creating a link - communicating means taking sides - communicating means making overall performance possible) Chap. 2 The internal communications strategy (Internal communications plan - segmentation and targeting - when should you communicate?) Chap. 3: Internal communication techniques (classic - digital - events - synergies) |
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Learning outcomes of the learning unit :
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At the end of the course, the student is able to:
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Prerequisite knowledge and skills :
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Planned learning activities and teaching methods :
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Mode of delivery (face to face, distance learning, hybrid learning) :
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Cours en présentiel et/ou distanciel Observation de pratiques Résolution de problèmes Ateliers |
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Recommended or required readings :
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Mandatory readings?: - DÉCAUDIN Jean-Marc, IGALENS Jacques, & WALLER Stéphane. (2013). La communication interne, stratégies et techniques. - réédition 2017 Learning Support?: - DÉCAUDIN Jean-Marc, IGALENS Jacques, & WALLER Stéphane. (2013). La communication interne, stratégies et techniques. - réédition 2017 - POWERPOINT file and personal notes of the students - Wooclap : www.wooclap.com/NMPFR |
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Assessment methods and criteria :
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In-person written exam as a multiple choice questions Weighted arithmetic average with exclusion score (if score between 0 and 8 not included). As the Teaching Unit only has one Learning Session, in practice it is the arithmetic average that is applied (LS = 100% of the weighting). Identical evaluation from one session to another |
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Work placement(s) :
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Organizational remarks :
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Namur Enseignement en horaire de jour |
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Contacts :
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franck.duboisse@heaj.be
didier.nechelput@heaj.be |
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