Study Programmes 2024-2025
WARNING : 2023-2024 version of the course specifications
PSCV0003-1  
Internal communication
Volume horaire :
30h Th
Number of credits :
Bachelor's degree: Executive assistant (Bachelier Assistant de direction (Langues et gestion ou Assistant.e de production))3
Lecturer :
Didier NECHELPUT, Marie-Béatrice VALENTIN
Référent UE :
Marie-Béatrice VALENTIN
Language(s) of instruction :
French language
Organisation and examination :
Teaching in the second semester
Units courses prerequisite and corequisite :
Prerequisite or corequisite units are presented within each program
Learning unit contents :
The themes covered are:

Chap. 1: Why develop internal communication (Communicating means creating a link - communicating means taking sides - communicating means making overall performance possible)

Chap. 2 The internal communications strategy (Internal communications plan - segmentation and targeting - when should you communicate?)

Chap. 3: Internal communication techniques (classic - digital - events - synergies)
Learning outcomes of the learning unit :
At the end of the course, the student is able to:

  • Know and identify the specific communication modes and channels of the cultural sector
  • Being able to offer a coherent communication offer in line with a specific cultural product
  • Being able to use diversified, adequate and even original communication channels and methods 
Within the Teaching Unit, the objectives are:

  • Understand the cultural offering within the Wallonia-Brussels Federation and be able to propose specific communication creation for its products
Prerequisite knowledge and skills :
néant
Planned learning activities and teaching methods :
Face-to-face and/or distance learning courses

Observation of practices

Problems solving

Workshops
Mode of delivery (face to face, distance learning, hybrid learning) :
Recommended or required readings :
Required readings:

- DÉCAUDIN Jean-Marc, IGALENS Jacques, & WALLER Stéphane. (2013). Internal communication, strategies and techniques. - reissue 2017

Course materials?:

- DÉCAUDIN Jean-Marc, IGALENS Jacques, & WALLER Stéphane. (2013). Internal communication, strategies and techniques. - reissue 2017

- POWERPOINT file and written notes taken by the student during Learning activities

- Wooclap: www.wooclap.com/NMPFR
Assessment methods and criteria :
In-person written exam in the form of multiple choice questions

Weighted arithmetic average with exclusion score (if score between 0 and 8 not included). As the Teaching Unit only has one Learning Session, in practice it is the arithmetic average that is applied (LS = 100% of the weighting).

Identical evaluation from one session to another
Work placement(s) :
Organizational remarks :
Contacts :
franck.duboisse@heaj.be